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Prescriptive analytics for a tourism destination

We integrated the destination's data, built its AS-IS and a system that recommends strategic actions.

Client
Public tourism body
Industry
Tourism destinations
Lines
Consulting
Status
In production

The challenge

The tourism body had plenty of data, but it was scattered and uncleaned, and it needed to decide where to act to improve tourism in the destination.

What we did

  1. Data integration: we consolidated and cleaned the body’s data.
  2. Destination AS-IS: profitability by channel, partner agreements, buyer persona and analysis at different levels.
  3. Prescriptive system: it recommends strategic actions to improve the destination’s current tourism.
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